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Consulting Services Selena Barlow, owner and manager of Transit Marketing, LLC, works exclusively within the public transportation industry. She has more than 25 years experience working with transportation agencies throughout the nation. During her tenure in the transportation industry, Ms. Barlow has developed a network of independent contractors who work with her on each project. The Transit Marketing team includes graphic artists, creative consultants and market researchers, each with multiple years of experience in transit marketing. As a group, they provide a wide array of marketing services including:
Market Research Ms. Barlow's experience provides a strong base for designing effective research studies and translating existing research results into useful conclusions and targeted action plans. Along with long time collaborator, Dr. Hugh Clark of CJI Research Corporation, she can provide full execution of:
Community Involvement The Transit Marketing team conducts community outreach and involvement efforts in support of transit planning projects including SRTPs, Coordination Plans, Service Development Plans and Strategic Plans. Our approach to community involvement is extremely pro-active, aggressively recruiting participation by individuals, organizations and stakeholders representing all sectors of the community.
Marketing Plans Having developed marketing plans for more than 100 transit systems, Ms. Barlow has worked with all sizes of transit properties and budgets. Her customized and comprehensive marketing plans address all critical areas of communications including branding, passenger information, customer relations, advertising, media relations, community based marketing, constituency development, targeted ridership programs and internal marketing.
Branding The Transit Marketing creative team can develop a complete brand identity for a new or existing transit system, including name, logo, color scheme, vehicle design and signage. We combine excellent design skills with a technical understanding of the transit environment to offer transit agencies brands that are both effective and pragmatic.
Passenger Information Materials. The team combines experienced design skills with computer technology to produce high quality system maps, schedules, bus stop signage, rider's guides and other passenger information materials. Graphics expertise, combined with an understanding of the transit consumer, insure that materials are not only attractive, but clear, complete and easy to use.
Promotional Materials and Campaigns. The team can provide all of the resources necessary to produce a single promotional brochure, a series of ads, or a multi-media promotional campaign.
Targeted Ridership Programs. Ms. Barlow is experienced in identifying high potential rider groups and developing targeted promotional programs to reach key market segments including commuters, seniors, students, tourists, etc.
Training Ms. Barlow teaches classes in Transit Marketing, Transit Market Research and related topics for a variety of organizations including University of the Pacific, Willamette University, CalAct, Community Transportation Association of America. She also works with individual systems to develop and conduct customized programs in the areas of Customer Orientation and Service.
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