Marketing Plan Projects

Ms. Barlow has developed Strategic Marketing Plans for transportation agencies throughout the US.  These plans are comprehensive in scope, addressing all areas of the marketing mix. These projects generally incorporate a significant research component, including a complete review of secondary data, in-depth staff interviews and key informant interviews with community gatekeepers.

Following are some of the systems for whom Ms. Barlow has developed marketing plans during the past several years.  In many cases, these projects also included implementation assistance, as noted.

Yosemite Area Regional Transportation System, Merced, CA

Comprehensive Marketing Plan, Updated Brand, Passenger Information Guides, Collateral Materials (2010) - In conjunction with SRTP, market research and community involvement

Charlottesville Transit Service, Charlottesville, VA

4-Year Strategic Marketing Plan, Customer Survey and Count, Branding Recommendations (2009)

NAIPTA, Flagstaff AZ

Marketing Plan and On-going Implementation Support (2006-on-going)

Eastern Sierra Transit, Bishop, CA

Strategic Marketing Plan, Rebranding, Signage Program (2008)

Marin Transit, San Rafael, CA

Strategic Marketing Plan (2007)

Arizona Department of Transportation

Marketing Support for 12 Rural Transit Agencies throughout Arizona (on-going)

e-tran, Elk Grove, CA

Introductory Marketing Plan, Branding, On-going Marketing Services (2004-2008)

El Dorado Transit, Placerville, CA

Transit Marketing Plan and Passenger Guide Series (2006)

Durango Transit, Durango, CO

Transit Marketing Plan, Rebranding and Passenger Guide (2005)

The Bus, Merced County, CA

Transit Marketing Plan and Rebranding (2005)

Summit Stage, Summit County, CO

6-Year Strategic Marketing Plan (2004)

Tracy Tracer, Tracy, CA

Transit Marketing Plan (2003)

People Mover, Anchorage, AK

Transit Marketing Plan (2002)

Memphis Area Transit Authority, Memphis, TN

Transit Marketing Plan (2002)

Humboldt Transit Authority, Eureka, CA

Transit Marketing Plan (2002)

Tri-Delta Transit, Antioch, CA

Strategic Marketing Plan (1999)

Ben Franklin Transit, Richland, WA

Strategic Marketing Plan (1999)

Intercity Transit, Olympia, WA

Strategic Marketing Plan (1996)