Marketing & Branding Campaigns

Alaska Mobility Coalition, Anchorage, AK

Statewide Marketing Campaign (2009-10)

Developed a statewide campaign to build awareness of public transit's benefits within the state of Alaska.  Campaign included print, radio, transit and internet advertising, collateral materials and website.

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Morongo Basin Transit Authority, Joshua Tree, CA

Marketing Plan and Campaign (2009)

Developed a comprehensive marketing plan for MBTA's intercity and local transit services.  Created marketing tools, including a testimonial ad campaign and targeted collateral materials, for use in implementing the campaign.

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Verde Lynx, Cottonwood-Sedona, AZ (2009-10)

Developed the brand for a new rural transit service which connects the communities of Cottonwood and Sedona, Arizona.  Continue to work with NAIPTA to provide marketing and PR support for the growing service.

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Mountain Line, Flagstaff, AZ

Marketing Plan and On-going Marketing Support (2006-current)

Provide a wide variety of marketing support services, including ad campaigns, passenger information materials, branding, customer surveys and public relations implementation.

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Durango Transit, Durango, CO

Marketing Plan, New Brand Identity and Passenger Guide (2005)

Developed a new brand identity for Durango's bus and trolley system.  The new brand captured the community's historic railroad heritage and capitalized on the popularity of it's red trolley. 

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Missouri Department of Transportation, Rural Public Transportation Program

Statewide Rural Public Transportation Marketing Campaign (2004 & 2006)

Worked with transit providers throughout the state to develop a statewide campaign to increase awareness, utilization and funding of rural public transportation services.  The campaign included a speaker's program, multi-media public service campaign and a toolkit of marketing resources for use by local systems.  All elements featured testimonials by Missouri's transit users and providers.

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e-tran, Elk Grove, CA

Introductory Marketing Plan, Brand Identity, Complete Marketing Campaigns (2004-now)

Transit Marketing has worked with the city of Elk Grove since prior to the initiation of the e-tran system.  We developed and maintain the system's highly visible brand image and marketing presence.

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Scottsdale Trolley, Scottsdale, AZ

Brand Identity and Promotional Campaign (2003)

Developed a new brand identity for this downtown circulator service in conjunction with the acquisition of a new fleet of trolley style vehicles.  Also created a variety of coordinated passenger information and promotional materials.

Vista Transit, Sierra Vista, AZ

Marketing Plan and Testimonial Ad Campaign (2003)

Developed a marketing plan and a variety of promotional materials for Vista Transit which services the City of Sierra Vista and nearby Ft. Huachuca.  The campaign include materials which targeted Army personnel and a testimonial newspaper campaign.

SunTran, St. George, UT

System Identity, Passenger Info Guide, Introductory Promotional Campaign (2002)

Develop a comprehensive marketing program for a new transit system this community of 50,000.  Created a distinct, highly visible identity, including logo, vehicle graphics and bus stop signage.  Produced passenger information guide and introductory promotional materials. 

Macon Transit Authority, Macon, GA

College Marketing Program (2002)

Developed a marketing program and creative materials for promoting Macon's transit services to the students at four area colleges and universities.  The program included specifically targeted appeals and media for each campus. 

Macon Transit Authority, Macon, GA

System Map, Route Maps and Schedules (2001)

Developed and produced passenger information materials for this 10-route system including a color-coded system map with schedules and individual route guides.

Cary Transit, Cary, NC

Marketing Plan, System Identity, Introductory Campaign (2001)

Developed a system identity and introductory marketing plan and campaign for this start-up paratransit system near Raleigh, NC. 

Calaveras Transit, San Andreas, CA

Marketing Plan, System Identity, Passenger Information and Promotional Materials (2000)

Developed a comprehensive marketing plan for Calaveras Transit which had just converted from senior transportation to a general public transit system.  Created a new system identity, passenger information guide and multi-faceted promotional campaign.  Worked with local organizations and businesses to secure support for low-cost marketing efforts. 

Endless Mountains Transportation Authority, Athens, PA

Marketing Plan, Passenger Guides and Promotional Campaign (2000)

Developed a comprehensive marketing plan and materials for this three-county transit agency in rural Pennsylvania.  Creative products included a new identity for the fixed route service, general public transit guide, senior transportation guide, newspaper and radio campaign, and targeted promotional materials.